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British Gaming GuideLicensed casinos, explained plainly

How we review and how we are funded

Last reviewed · By British Gaming Guide

British Gaming Guide is meant to be useful before it is anything else. These are the rules we write by, and a plain account of how the site will be paid for.

Our editorial rules

  1. UK-licensed brands only. We only cover a casino if its exact website domain is listed as active against a Gambling Commission licence on the public register, which we check ourselves.
  2. Facts from official sources. Licence details come from the register. Products, payment methods, support hours and safer gambling tools come from the operator’s own website or its official brand information. If we cannot verify a fact, we leave it out rather than guess.
  3. No invented offers. We do not publish welcome bonuses unless we can show the operator’s current terms alongside them. At the moment we show none.
  4. No unsupported superlatives. We do not call any brand “the best”, and we do not rank brands that share an operator. Where we compare, the comparison is about verifiable features.
  5. Dated facts. Each review and guide shows when it was last checked. We re-check reviews at least every three months and whenever we learn of a change.
  6. Responsible by default. Every page carries an 18+ notice and links to free support. We do not use urgency tactics, imply gambling can solve money problems, or write for under-18s.

What a review covers

  • Who operates the site and under which Gambling Commission account.
  • Which domain is licensed, so you can make sure you are on the real site.
  • What the site offers: casino, live casino, bingo, sports betting.
  • The payment methods the operator lists for UK customers.
  • Customer support channels and hours, as published by the operator.
  • The safer gambling tools available, and how self-exclusion works across sister sites.

We do not publish star ratings or scores. We have not opened accounts, deposited or tested withdrawals at these brands, so we do not describe processing speeds from our own experience; where we mention timing, we quote the operator.

How we are funded

The plan is for this site to be funded by affiliate commission. That means an operator may pay us when a reader follows one of our links and opens an account. It is how most comparison sites in this sector are paid for, and you should know it when you read our pages.

Where things stand today: we have applied to join LeoVegas Affiliates, the affiliate programme for LeoVegas Group brands. The application has not been approved, so we have no commercial relationship with any operator and earn nothing from this site. That is why the brand buttons on our reviews are switched off.

All six brands we currently review belong to that group. We would rather tell you that plainly than let you discover it. It is also why we do not rank them against each other.

If we start earning commission

  • Commercial links will be labelled “Ad”, and will carry 18+ and terms notices.
  • Any offer we show will have its significant terms right next to it.
  • Commission will not decide which brands we cover or what we say about them. A brand that loses its licence or fails our checks will be removed, whatever the commercial arrangement.
  • We will update this page and the notice in our footer.

Corrections

If you spot an error, please use the contact form and choose “A correction to our content”. We aim to check and, where needed, correct within seven days, and we update the “last reviewed” date when we do.